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  • Writer's pictureNoah Crowley

Rebranding to Build a Stronger Personal Brand: A Message from Noah J Crowley

Dear friends and clients,

I am excited to announce the launch of our new brand identity! After working with a brand strategist and getting some help from the SERHANT. team, we have taken our brand to the next level.

Our goal with this rebrand is to build a more genuine personal brand behind me as a real estate broker. As you know, I believe that real estate is a people business, and building personal relationships with clients is at the heart of what I do.


To reflect this focus on personal relationships, we have chosen colors that are both professional and personable: blue and orange. Blue represents trustworthiness, reliability, and professionalism, while orange represents friendliness, enthusiasm, and socialness. These are the values that we strive to embody in every aspect of our work.


Speaking of values, we believe that our brand can be best described as diligent, enthusiastic, and personable/social. Diligence is at the core of what we do, as we work tirelessly to provide the best service to our clients. Enthusiasm is the energy that drives us forward, and we believe that our passion for real estate is contagious. Finally, being personable and social is what sets us apart from other brokers. We believe that real estate is about building personal relationships and creating a sense of community.


One aspect of our brand that we are particularly proud of is our focus on media. We believe that the best way to showcase the properties we represent is through high-quality media coverage. That's why we have developed strong relationships with media outlets and photographers to ensure that our listings are presented in the best possible light. Our commitment to media sets us apart from other brokers and is a key part of our brand.


Of course, this rebrand is just the beginning. We are always looking for ways to improve our service and provide the best possible experience for our clients. We are excited to continue working with you and to build strong personal relationships that last a lifetime.

Thank you for your support, and please don't hesitate to contact us if you have any questions or comments.


Best regards,
Noah J Crowley
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